Ministry Marketing
Barna, George, Church Marketing: Breaking Ground for the Harvest (Ventura, CA: Regal Books, 1992).
Davis, Diana, Fresh Ideas: 1,000 Ways to Grow a Thriving and Energetic Church (Nashville: B&H Publishing Group, 2007).
Reising, Richard L., Church Marketing 101: Preparing Your Church for Greater Growth (Grand Rapids, MI: Baker Books, 2006).
Shawchuck, Norman, Philip Kotler, Bruce Warren and Gustave Rath, Marketing for Congregations: Choosing to Serve People More Effectively (Nashville: Abingdon Press, 1992).
Waltz, Mark L., First Impressions: Creating WOW Experiences in Your Church (Loveland, CO: Group Publishing, 2005).
Marketing Trends
Berger, Jonah, Contagious: Why Things Catch On (New York: Simon & Schuster, 2013).
Heath, Chip, and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die (New York: Random House, 2007).
Qualman, Erik, Socialnomics: How Social Media Transforms the Way We Live and Do Business, 2nd ed. (Hoboken, NJ: John Wiley & Sons, 2013).
Qualman, Erik, What Happens in Vegas Stays on YouTube: The New Rules for Business, Personal and Family Reputation (Cambridge, MA: Equalman Studios, 2013).
Temporal, Paul, Advanced Brand Management: Managing Brands in a Changing World, 2nd ed. (New York: John Wiley & Sons, 2010).