The Leavell Center – The Leavell Center for Evangelism and Church Health at New Orleans Baptist Theological Seminary provides demographic services and will analyze internal growth trends in your church. Their fee-based service also offers geo-mapping of data with micro-grid mapping based on a user-defined area. They can also map geo-coded data layers from your church-provided database file.
LifeWay Research – LifeWay Research offers information on current trends and statistics in SBC churches. View SBC statistics, previous studies and articles on their website. You can also sign up to receive e-mail updates when new research has been added to the site.
Barna Research Group – Through the years, the Barna team has worked with thousands of churches and faith leaders. You can access some of their best research for ministries and church leaders on the broad trends reshaping spirituality, society and church life.
Association of Religion Data Archives – The ARDA is housed in the Social Science Research Institute at Pennsylvania State University. The incredible tools found here can pinpoint congregations and display demographic data on interactive maps. Enter your target zip code to map the location of area churches, view religious affiliation data and see additional demographic information.
Mission Insite – MissionInsite offers a flexible web-based information system with comprehensive socioeconomic and lifestyle data and an interactive mapping platform. Order the 15-page ExecutiveInsite report to gain a greater understanding of your community through the lens of 12 different “Insites” which tell the story of your community.
U.S. Census Bureau – U.S. government census data is available online and offers a searchable zip code-based database for the entire country. Data can be mapped and many tables, charts and maps can be pasted into popular word-processing and presentation programs for reporting purposes.
North American Mission Board (for SBC churches) – Log in at the NAMB website to request demographic reports (for the U.S. only), people group information and church planting research. Report information is provided by NAMB’s Center for Missional Research (CMR). The CMR helps churches make strategic missional decisions by researching North American cultures, analyzing ministry effectiveness of churches and understanding communities where churches minister.
City-Data.com – City-Data has collected and analyzed data from numerous sources to create interesting profiles of all U.S. cities.
ZipWho.com – Find preliminary demographics for any U.S. zip code.
PRIZM Segmentation – PRIZM is a segmentation system from Nielsen Claritas that harness both household and geographic level data. The 66 segments are arranged in two parts—social groups and lifestage groups. Social groups are classified by three levels of affluence (low, moderate and high) and by four levels of urbanization (urban, 2nd city, suburban and town and rural). Lifestage groups are classified by the same three levels of affluence and by three categories of age-and-children combinations (younger years, family life and mature years).
PRIZM Segmentation Profile – Click here to see what a sample segmentation profile for your community looks like. A PRIZM profile illustrates the power and ministry uses of segmentation data.
MOSAIC Clusters – MOSAIC is a geodemographic segmentation system developed by Experian and marketed in over twenty countries worldwide. Read more about MOSAIC methodology here. The 71 MOSAIC clusters are used by The Leavell Center for Evangelism and Church Growth at New Orleans Baptist Theological Seminary.
Rainer, Thom, The Unchurched Next Door: Understanding Faith Stages as Keys to Sharing Your Faith (Grand Rapids, MI: Zondervan, 2003).
Strobel, Lee, Inside the Mind of Unchurched Harry and Mary: How to Reach Friends and Family Who Avoid God and The Church (Grand Rapids, MI: Zondervan Publishing House, 1993).
Weiss, Michael J., The Clustering of America: A Vivid Portrait of the Nation’s 40 Neighborhood Types—Their Values, Lifestyles and Eccentricities (New York: Harper & Row, Publishers, 1989).
White, James Emery, The Rise of the Nones: Understanding and Reaching the Religiously Unaffiliated (Grand Rapids, MI: Baker Books, 2014).