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Scoreboards & Accountability

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Scoreboards & Accountability

If you’ve served or led for any length of time, then you’ve probably watched a key initiative come up short. Maybe a ministry plan was doomed from the start. Perhaps it was slowly and quietly smothered by competing priorities.

What happened? The whirlwind of day-to-day activities consumed most of your time and energy, leaving little margin for important and strategic things.

Ministry 4DX is the application of Franklin Covey’s 4 Disciplines of Execution (4DX) to church growth and revitalization. It leads your team to execute on your most important strategic priorities in the midst of the whirlwind. 4DX includes:

  • Discipline #1 – Focus on the wildly important
  • Discipline #2 – Act on the lead measure.
  • Discipline #3 – Create a compelling scoreboard.
  • Discipline #4 – Create a cadence of accountability.

Create a compelling scoreboard. Since each ministry area or department has 1 or 2 wildly important goals (WIGs), it makes sense that each team will use a scoreboard that measures important lead measures for those goals.

The key idea is to take weekly stock of several lead measures, then show the lag measure they impact. Over time, positive movement in the lead measures should impact the lag measure (attendance, participation, etc.) in the right direction.

For example, a departmental scorecard for community might have five lead measures for new leaders and groups that point to one lag measure—attendance. The team’s time and energy is spent on the first five items with the expectation that average attendance will go up.

Create a cadence of accountability. Each ministry area or department can schedule weekly LAUNCH meetings to help create a cadence of accountability.

Typical meetings are no more than 20 minutes and include quick reports from everyone. Here’s a typical agenda:

  • Pray for each other.
  • What are the 1-3 most important things I can do this week to impact the scoreboard?
  • Report on last week’s commitments.
  • Review and update the scoreboard.
  • Make commitments for next week.

So what’s the Big Idea?

Use 4DX to execute on your most important strategic priorities in the midst of the whirlwind. Create a compelling scoreboard and a cadence of accountability.

Resources

Ministry 4DX, Part 1

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Ministry 4DX, Part 1

If you’ve served or led for any length of time, then you’ve probably watched a key initiative come up short. Maybe a ministry plan was doomed from the start. Perhaps it was slowly and quietly smothered by competing priorities.

What happened? The whirlwind of day-to-day activities consumed most of your time and energy, leaving little margin for important and strategic things.

Ministry 4DX is the application of Franklin Covey’s 4 Disciplines of Execution (4DX) to church growth and revitalization. It leads your team to execute on your most important strategic priorities in the midst of the whirlwind. 4DX includes:

  • Discipline #1 – Focus on the wildly important
  • Discipline #2 – Act on the lead measure.
  • Discipline #3 – Create a compelling scoreboard.
  • Discipline #4 – Create a cadence of accountability.

Focus on the wildly important. Each team needs wildly important goals (WIGs). And because team focus is quickly diluted, it’s important that ministry departments and teams have no more than 1 or 2 WIGs at the same time.

Ask the question: What do you need to focus on above all else? For example:

  • Evangelism WIG – Train 1,000 people to share their 1 story, memorize 1 verse, and get their commitment to share with 1 person by 8/1/16.
  • Worship WIG – Grow the 11:00am service +45 by 8/1/16.
  • Community WIG – Grow LIFE groups +80 by 8/1/16.
  • Service WIG – Mobilize 150 people on short-term mission trips by 8/1/16.

Act on the lead measure. Every goal needs a measuring stick, but not just any measuring stick. Placing your focus on the right measure is one of the most important things you can do to improve execution.

What’s the difference between lead and lag measures? Here’s a quick definition:

  • Lead Measure – Something that leads to the goal
  • Lag Measure – Something that measures the goal

The key idea is to take weekly stock of several lead measures, then show the lag measure they impact. Over time, positive movement in the lead measures should impact the lag measure (attendance, participation, etc.) in the right direction.

Take a look at some lead and lag ministry measure examples:

  • Evangelism Lead Measure—1×3 Outreach Initiative Commitments—impacts the Lag Measure—Baptisms
  • Worship Lead Measure—Invite Cards Distributed—impacts the Lag Measure—Worship Attendance
  • Community Lead Measure—New Groups Started—impacts the Lag Measure—Groups Attendance
  • Service Lead Measure—New People Mobilized—impacts the Lag Measure—Missions Participation

So what’s the Big Idea?

Use 4DX to execute on your most important strategic priorities in the midst of the whirlwind. Focus on the wildly important and act on the lead measure.

Resources

Celebrate the Win

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Celebrate the Win

The political thriller Argo portrays the successful rescue of six U.S. diplomats from Iran during the 1979-1981 Iran hostage crisis. With the leadership of the Canadian ambassador and support from the Central Intelligence Agency (CIA), the escapees left Iran with agent Tony Mendez under cover of a fake movie production.

When Mendez returns to the United States with the American hostages, his success is celebrated with the CIA Intelligence Star. But there’s no fanfare and no official recognition. In one of the last scenes in the film, Mendez’ CIA handler, Jack O’Donnell, explains:

O’Donnell: You’re getting the highest award of merit of the Clandestine Services of these United States. Ceremony’s two weeks from today.
Mendez: If they push it a week, I can bring [my son] Ian. That’s his winter break.
O’Donnell: The op was classified so the ceremony’s classified. He can’t know about it. Nobody can know about it.
Mendez: They’re gonna hand me an award, then they’re gonna take it back?
O’Donnell: If we wanted applause, we would have joined the circus.

Mendez and his team had accomplished something no one thought possible, but they didn’t receive the credit and they couldn’t celebrate the win.

Celebrating success in many organizations feels a lot like a secret CIA operation. We don’t celebrate as publicly or as often as we should. But just like Tony Mendez, we have an emotional need to revel in our accomplishments.

So what should we celebrate? Celebrate team success. Praise individual accomplishment. Mark important victories. Celebrate the small things. Celebrate the big things. Find something to celebrate!

Consider a few ideas to get the ball rolling:

  1. Create a culture of sharing. Your staff team should feel the freedom to share when something is working. Encourage that in volunteer leaders and staff. If needed, prompt your team to start sharing with your own stories. Then, go around the table and ask them to share a win with the group.
  2. Share wins or stories in weekend services. Do it on video or in person. Focus on vision-aligned, values-focused stories that reinforce who you are and where you’re going.
  3. Celebrate success in one paragraph (or less). Attention spans are shorter than ever, and you have to contextualize for that when you celebrate the win. Practice the art of casting vision and celebrating success in one or two sentences. Provide links to the full story for those who want it, but summarize the win concisely.
  4. Celebrate success frequently. Frequency beats length any day of the week. Share less content more frequently to capture the attention of more eyes and ears.
  5. Recognize wins in weekly communication. This is usually some kind of digital or printed newsletter or weekly bulletin. Make that piece about more than announcements. Use it to tell short stories or report a significant accomplishment.
  6. Use your website to tell the story. Use video, blog posts and stories to keep everyone in the loop about your success. Link back to your site in social media posts.
  7. Use social media to celebrate the win. Be creative in the images and words you use. Remember that photos, videos, web links and hashtags increase engagement.
  8. Use photographs to celebrate success. Show people living out the organization’s strategic vision. Show them working, serving and preparing. Highlight volunteers and celebrate their service as they live out the organization’s vision and values.

So what’s the Big Idea?

We all have an emotional need to celebrate the win. Celebrate the small things. Celebrate the big things. Find something to celebrate!

Resources


Source

Terrio, Chris, Argo, Directed by Ben Affleck, Los Angeles: Warner Brothers Pictures, 2012.

3 Ways to Measure Church Health

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3 Ways to Measure Church Health

We have long measured outward signs of church health. They tell the story of needs met, people reached and lives changed. But do traditional measures of health tell the most important parts of that story?

Most churches measure the usual things and count them as measures of success or failure. While that can be a useful exercise, there’s more to church health than attendance and money. Andy Stanley and the North Point team say it this way:

Too many church leaders have bought into the myth that to clarify the win means establishing attendance goals and raising a lot of money. These can certainly be indicators about the health of your organization, but strong numbers in these areas do not necessarily mean you are winning.

Consider how you know your church is winning. Healthy churches are known for their worship and their witness.  They are purposeful places of discipleship, ministry, evangelism and missions. They are Great Commission and Great Commandment places of authentic Christian fellowship and community.

The key is knowing with certainty whether or not those words accurately describe your church. You may intuitively know the answer based on experience and anecdotal evidence, but dig deeper to build an evenhanded picture of church health.

Consider 3 ways to measure church health objectively:

  1. Research who you are and where you’ve been. Research helps you know precisely where your church is at this moment. It helps you answer important questions about the people who populate your church (and the ones who don’t). Compile data and gather information on the journey your church has traveled and where it is right now. Map the trend lines over a period of several years so you can visualize areas of strength and areas of opportunity. Read more
  2. Ask the right questions. Analyzing the data you’ve gathered may take some time and effort. It may also require a brainstorming session of your ministry staff team and other church leaders. Pray over the results of your research. Examine the numerical data closely and stay true to what it tells you about your current situation.
    • Ask “why” and “how” questions. Read more
    • Don’t stop asking questions. Read more
    • Consider the sample questions below.
  3. Consider past and present definitions of success. Focus on outputs vs. inputs. Inputs tell you what ingredients go in to something. Outputs tell you what comes out on the other side. Move beyond simple input measures to the more significant outcomes you’re aiming for. Find ways to measure success quantitatively. While qualitative measures are subjective and experiential, quantitative measures, or metrics, are objective and numerical. In most cases, quantitative measures are the best way to measure outcomes without bias. Read more

So what’s the Big Idea?

Research who you are and where you’ve been. Ask the right questions about the information you gather. And consider past and present definitions of success. That’s the way to take an unbiased, evenhanded snapshot of church health.

Resources

Ask the Right Questions

  • What does the raw data tell you about your church?
  • Is your church growing, plateaued or declining?
  • Are you reaching unchurched people in your community?
  • Does the church reflect its community? (race, age and more)
  • How many church members did it take to baptize one person?
  • Does this number seem unreasonably high?
  • Are you reproducing disciple-making disciples?
  • Does the church show signs of spiritual health?
  • What are age division attendance patterns in small groups?
  • What growth opportunities exist in those patterns?
  • Is morning worship attendance advancing or declining?


Source

Andy Stanley, Reggie Joiner and Lane Jones, 7 Practices of Effective Ministry (Colorado Springs: Multnomah Books, 2004), 71.

Ministry Planning with OGSM

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Ministry Planning with OGSM

“Oh Great, (just) Shoot Me!” Those OGSM words have been heard more than once when a new strategy planning process is about to begin. Born in the fear and anxiety we feel about increased accountability and evaluation, that’s a natural response.

Of course, OGSM isn’t an abbreviation for “Oh Great, (just) Shoot Me!” It’s an acronym for classic strategy planning in four steps: Objectives, Goals, Strategies and Measures.

Start with the strategy planning pre-requisite—vision and values. Vision answers the question: WHY does the organization exist? A model vision statement is the one adopted by Willow Creek Community Church:

Willow Creek exists to turn irreligious people into fully devoted followers of Jesus Christ.

Values are an outgrowth of ministry vision. They are a set of PRIORITIES that govern everything that happens in a ministry. Everything that you do—every event, program or initiative—will somehow address these priorities.

For example, a church might have values that clarify its priorities like this:

  • Prayer – Prayer is our foundation.
  • Worship – Worshiping together is important to us.
  • Missions & Evangelism – We actively share our faith with neighbors and nations.
  • Discipleship – We grow spiritually in small groups.
  • NextGen – Faith at home matters for the next generation.

With vision and a set of values in your pocket, strategy planning can begin. The OGSM acronym spells out a straightforward process:

  1. Objectives – WHAT will you do to accomplish each value? Typically, you will develop 2-3 objectives for each organizational value. Use WORDS for your objectives.
  2. Goals – What is your numerical goal? Develop a goal for each strategy, plan and objective. Set goals either early or late in the process. Set incremental benchmarks (short and medium-term goals) to achieve throughout the year. It may be useful to establish goals as a FINAL step in the process. Use NUMBERS for your goals.
  3. Strategies – HOW will you accomplish each objective? WHAT will you do? Develop several strategies and plans for each objective. Use WORDS for your strategies.
  4. Measures – What does success look like for each strategy? How do you MEASURE success numerically for each strategy and plan? Brainstorm several ways to measure success for each strategy and plan. Use NUMBERS for your measures.

Objectives usually have a “we will” structure. In order to accomplish organizational vision and values, your objective is what you will do to accomplish those priorities. For example, ministry values might lead to objectives like:

  • Prayer – We will seek the face of God and pray for spiritual renewal as the first step in total commitment to Jesus Christ.
  • Worship – We will give our best offering to God with a worship blend that celebrates the old and the new.
  • Evangelism – We will build relationships to introduce friends and neighbors to Jesus Christ.
  • Discipleship – We will reach, teach and care for people through Bible Fellowship and community groups.
  • NextGen – We will equip parents to raise godly kids and be spiritual leaders at home.

Strategies are the action plan for each objective. They answer the essential HOW and WHAT questions with strategic plans, tactics and details. Quantitative MEASURES help you evaluate a plan’s success or failure. Finally, GOALS are the objective stated numerically.

So what’s the Big Idea?

Establish an organizational vision and a set of values. Then write your strategic plans in four steps: Objectives, Goals, Strategies and Measures.  It’s the way you achieve more for the Kingdom personally and keep the organization aligned with the Great Commission.

Resources


Source

“What Willow Believes,” Accessed March 5, 2015, http://www.willowcreek.org/aboutwillow/what-willow-believes.

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