Clarify God-Sized Vision and Focus

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Clarify God-Sized Vision and Focus

Driving in blinding rain or fog is a nerve-wracking experience. When you can’t see the road ahead with clarity, anxiety sets in and the simplest journey becomes an excruciating chore. When it gets really bad, there’s really only one thing to do. Pull over and wait for the storm to pass. When the weather clears you can get back on the road confident that good weather and good vision will help you safely reach your destination.

Your church has a clear command from Christ to go and preach the gospel, winning the lost in the name of Jesus and then teaching and discipling them in His ways. That’s your mission—a clear command from your Master and Commander. But how does the church accomplish that Great Commission?

We know Christ’s command carries with it non-negotiables like evangelism, discipleship, ministry, missions and worship. But while the agenda is set clearly from the start, you have some decisions to make about what you’ll do (and what you won’t do) to make it happen. That’s the kind of clarity you want and need in the blinding rain.

An intentional process to capture God-sized vision and focus includes:

  • The Holy Spirit & Prayer – Prayer leads the church to appropriate divine power and understand God’s will. Read more
  • Vision (Global Objective) – Start with vision clarification and define what you stand for and where God is leading you to go. Read more
    What’s your vision of the future?
    Where are you going?
    Why do you exist?
  • Values (Defining Objectives) – Detail what the church will do (and what it won’t do) to achieve its vision. Read more
    What specific objectives clarify and support your vision?

So what’s the Big Idea?

Clarify God-sized vision and values through an emphasis on prayer and the Holy Spirit.

Resources

3 Ways to Multiply Your Message

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3 Ways to Multiply Your Message

Successful communication happens when your message is transmitted to a listener, reader and viewer with the meaning you intended. When a listener “gets” your message, you earn the opportunity to say more about yourself, your product or your organization.

A successful message depends on:

  • The Right MESSAGE
  • The Right CHANNEL
  • The Right AUDIENCE

Evaluate your public, professional and private communication. How do you stack up in those three areas?

To go deeper about message, channel and audience, read on:

1. Send the Right MESSAGE.

  • Is your message clear, concise and creative?
    • Clear – Cover the basics (typically the who, what, when and where details) and don’t leave out important details.
    • Concise – Say it as simply and with as few words as possible.
    • Creative – Make it memorable and out of the ordinary.
  • Is your message purposeful and persuasive?
    • Purposeful – Know why the message matters.
    • Persuasive – Motivate, inspire and emote with your message.

2. Use the Right CHANNEL.

  • What channel is best suited for your message and audience?
  • Should your message be sent over multiple channels?
    • Digital – Website, blog, podcast, e-mail, text, digital ad placement, SEO and more
    • Social Media – Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat and more
    • Print – Direct mail, brochure, card, letter, print display ad, etc.
    • Broadcast – Radio and TV
    • Personal – Anything that can be used to share the message from one person to another.
  • Will you use free or paid channels, or a combination of both?
    • Free – No-cost social media, web or print channels
    • Paid – Google, Bing, Yahoo, Facebook ads, sponsored Twitter and social media ads, display ads, banner ads, text ads and more

3. Choose the Right AUDIENCE.

  • Who are you trying to reach with your message?  What’s your target?
    Is your audience an internal or external core constituency?
    • Internal Core Constituencies – Employees, leaders, volunteers, contributors and more
    • External Core Constituencies – Current customers, potential customers, consumers, prospects and more
  • What demographic and psychographic characteristics describe your audience?
    • Demographics – Who your audience is and what they do
    • Psychographics – What your audience thinks and how they act

So what’s the Big Idea?

Send the right message over the right channel to the right audience.

Resources

Ask the Right Questions

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Ask the Right Questions

Asking the right questions is important. Whether the arena is personal or professional, we have to be willing to go from the surface to deeper levels of thought, insight and analysis.

I can’t say I’ve always done that consistently, but I’m resolving to spend more time thinking and less time doing in 2015. To get the ball rolling, I’ve compiled my short list of daily questions.

My list includes questions to ask about myself, my calling, my relationships (with God and others) and my organization. And the final question is a commitment to…ask more questions.

What about you? Do you have some questions worth asking?

Here’s my daily Q&A:

  • Are you giving God your best offering today?
  • Are you doing your best today?
  • Are you giving today with no expectation of any ROI?
  • Are making it fun, real and true?
    • Are you making it fun for others? (the PEOPLE question)
    • Are you being real and authentic? (the AUTHENTICITY question)
    • Are you staying true to your personal calling and to your organization’s vision and values? (the ALIGNMENT question)
  • What 3 additional questions need to be asked today?
    • Why? (the PURPOSE question)
    • How? (the STRATEGY question)
    • Who? What? When? Where? (LOGISTICS questions)

So what’s the Big Idea?

Ask thoughtful questions each day to gain fresh insight about a whole range of personal, professional and organizational concerns. Answer your daily Q&A with honesty and commit to make key adjustments along the way.

Resource

When Worldviews Collide

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When Worldviews Collide

One of my favorite movies growing up was the 1951 science fiction classic “When Worlds Collide.”  Scientists discover that a star named Bellus is on a collision course with Earth and that the end of the world is little more than eight months away.  Wealthy humanitarians and a self-serving industrialist pony up and a spaceship is constructed as a kind of Noah’s ark to save humanity from extinction.

Worldview watchers have known for some time that a different kind of collision was coming in American culture.  It’s actually been happening for decades.  Certainly, the Robertson family saga unfolding before our eyes is no isolated occurrence.

You probably know the details about the controversy surrounding Duck Dynasty, the highest-rated reality show on television.  The family patriarch, Phil Robertson, gave an anatomically-correct description of his preference for heterosexual relationships over homosexual ones in an interview with GQ.  He went on to paraphrase 1 Corinthians 6:9-10, saying: “Don’t be deceived.  Neither the adulterers, the idolaters, the male prostitutes, the homosexual offenders, the greedy, the drunkards, the slanderers, the swindlers—they won’t inherit the kingdom of God.  Don’t deceive yourself.  It’s not right.”

I’m not offering any excuses for his coarse language, nor can I defend his racial views that gloss over the inequities and cruelty of the Jim Crow south.  But I can say that opposing worldviews account for most of the outrage over Phil Robertson’s comments.

The Robertson family represents something otherworldly for establishment media types and secularists.  It’s disagreeable for anyone to disagree with their PC opinions about what we should say, how we should act and what has value in 21st century, post-Christian American life.

West Monroe, Louisiana is another world for them, and not just in obvious ways.  Senator Ted Cruz says it this way: “It represents the America usually ignored or mocked by liberal elites: a family that loves and cares for each other, believes in God, and speaks openly about their faith.”

Not surprisingly, The Atlantic says Robertson’s comments may be “ignorant, offensive, or ineloquent.”  Duck Dynasty’s home network, A&E, owned in equal parts by the Hearst Corporation and Disney-ABC Television Group, distanced itself from Robertson’s remarks.  Their statement reads: “His personal views in no way reflect those of A&E Networks, who have always been supporters and champions of the LGBT community.”  Most other establishment press outlets called Robertson “homophobic” and labeled his comments “hateful.”

That says a lot about why A&E and the Robertsons are on such different worlds.  And it says more than we want to know about the eroding tolerance elites have for people they classify as backward, uninformed, ignorant and intolerant.  They look at people of faith with a sneer and self-righteous indignation.  They know better and rednecks don’t know much.

When worldviews collide, it’s now disagreeable to disagree.

Conversational Evangelism

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Conversational Evangelism

If you’ve struggled to find effective openings to share your faith, then David and Norman Geisler’s Conversational Evangelism is the book for you.  In their discussion of pre-evangelism and conversational evangelism, they address:

  • What makes old models of witnessing ineffective in today’s culture
  • How to ask questions, listen attentively and understand what someone believes
  • Ways to identify the real barriers to belief in order to build a bridge to truth

Find chapter outlines here.